A Music Video Honoring Resistance, Memory, and the Love for Al-Quds
My Heart Bears Jerusalem
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Challenge
To revive an artist's career with an epic Jerusalem tribute, filmed internationally, conveying hope and resistance.
Highlights of Our Project
At REDSHIFT, we excel at transforming musical artistry into compelling visual narratives.
Highlights of Our Project:
Artist Revival: This project was a crucial comeback for Ibrahim Dardasawi, becoming the largest and most impactful production of his career.
Evocative Visual Storytelling: We focused on translating a deeply emotional tribute into a compelling visual narrative, designed to resonate globally.
Strategic Location Selection: Filming took place in Mardin, Turkey, carefully chosen for its architectural resemblance to Jerusalem, allowing us to capture the city’s essence while maintaining creative freedom and avoiding political complexities.
Symbolic Storyline: The video follows a powerful narrative of resilience, depicting a young man’s unwavering hope for Jerusalem’s freedom despite adversity.
Our Approach
Authentic Visual Storytelling
From concept to completion, we managed every phase:
Location as character: We chose Mardin, Turkey, for its ancient stone streets and architecture that mirror Jerusalem’s Old City. This allowed us to recreate the atmosphere without the risks tied to filming in conflict zones.
Symbolic narrative: Key visual symbols—like a compass always oriented toward Jerusalem—are woven throughout to deepen emotional resonance.
Cinematic techniques: Wide shots, close frames, sunlit stone textures, and impactful lighting all combine to evoke both intimacy and grandeur.
Outcome & Impact
Critically praised for its beauty and emotional power—viewers felt personally connected to the imagery and message.
Sparked conversation: the video became more than entertainment—it resonated as activism, art, and hope.
Global reach: the music video crossed borders, reaching audiences who share the longing, love, and hope for justice.
Over 4 millions of views across digital platforms, amplifying the song’s message worldwide.
