Children’s publishing brand identity
Kitabyana branding and commercial
Challenge
Creating a brand identity and promotional video for a children's book publisher that celebrates Arab and Islamic culture, empowering young readers to see themselves as heroes.
REDSHIFT partnered with Kitabiyana, a startup dedicated to culturally rich children’s books, to develop a compelling brand identity and an engaging video promotion. Our goal was to resonate with families and highlight the transformative potential of stories that empower children to see themselves as heroes.
Our Comprehensive Approach
Strategy and branding
We developed a distinctive brand for Kitabiyana that balances childlike playfulness with authentic cultural motifs. The logo, colors, and typography were designed to capture children’s imagination while resonating with parents, reflecting the rich Arab and Islamic heritage the brand celebrates. Beyond the visual identity, we crafted the website’s design and user experience, ensuring an intuitive, engaging, and culturally relevant platform. Comprehensive brand guidelines tied everything together, guaranteeing consistent application across digital and print touchpoints.
Empowering Young Readers and Growing a Brand
The rebranding and video promotion efforts significantly enhanced Kitabiyana’s visibility and appeal in the children’s literature market. The new brand identity resonated strongly with parents, leading to increased engagement and a growing customer base. The video successfully communicated the emotional and educational value of Kitabiyana’s books, resulting in higher conversion rates and widespread recognition.
REDSHIFT helped Kitabiyana establish a powerful market presence
REDSHIFT helped Kitabiyana establish a powerful market presence
