Investigative Documentary for Al Jazeera
Challenging the Narrative

The Challenge
Uncovering Policy Behind Destruction
Following the start of the Israel-Gaza conflict in October 2023, the international media landscape was saturated with competing narratives. Al Jazeera required a feature-length documentary that went beyond daily news cycles to investigate the structural military policies behind the massive scale of destruction and high civilian death toll in Gaza. The challenge was two-fold:
Develop a rigorous, evidence-based narrative that could withstand scrutiny and effectively challenge the official military narrative.
Execute flawless production and logistics across multiple global locations while maintaining the highest level of journalistic integrity and security.
The REDSHIFT Creative Integrated Solution
REDSHIFT Creative served as a crucial co-production partner to Mediatown for Al Jazeera, leveraging our integrated model to bridge high-level investigative journalism with complex, global production execution. Our involvement was strategic and comprehensive, ensuring the film’s narrative foundation was as robust as its visual delivery.
Under the direction of the highly experienced Ashraf Mashaharawi, the documentary successfully presented a powerful counter-narrative, using statistical evidence and survivor testimonies to demonstrate a systematic policy of destruction and ignite international calls for accountability via strategic broadcast on Al Jazeera.
Creative Strategy & Development
Our team led the extensive Documentary Research and Development phase, meticulously sifting through data, satellite imagery, and academic sources to build the film’s core argument.
We were instrumental in preparing and structuring the narrative, identifying and defining the Key Military Strategies (e.g., Doctrine of Dahiya, Flattening the Earth Tactic) to shift the focus from incidental damage to systematic policy.
We prepared detailed Guest Questions and secured high-caliber experts and analysts to be interviewed, providing the necessary credibility to challenge official claims.
Film & Video Production
Global Logistics & Filming: We provided comprehensive production services and logistics, efficiently arranging filming across five states around the nation to interview key contributors, military analysts, and subject matter experts.
Crew Provision: We supplied experienced production crews necessary to capture all interviews and narrative segments, maintaining cinematic quality and meeting the strict deadlines of a major international broadcaster.
Fusing strategic creative thinking with rigorous journalistic process


Fusing strategic creative thinking with rigorous journalistic process




