Mesut Kurtis & Ibrahim Dardasawi's "Quranun Quran"
Awakening Music Video
Challenge
Unifying global story, two countries, one vision.
Global Audience
At REDSHIFT, we excel at transforming musical artistry into compelling visual narratives.
Our collaboration with Awakening Records for Mesut Kurtis & Ibrahim Dardasawi’s “Quranun Quran” stands as a prime example, where we embarked on a journey to create a music video that not only accompanied the song but evolved into a heartfelt story resonating with a global audience.
Our Approach
Global Vision, Unified Execution
From concept to completion, we managed every phase:
Vision & Planning: We developed a heartfelt story of two orphanage friends reuniting to help others, subtly reflecting the client’s humanitarian work. Meticulous storyboarding, casting, and multi-national location scouting ensured every detail served the narrative. Logistical planning was critical to coordinate crews and equipment across continents.
Production: Filming across Los Angeles and Istanbul allowed us to capture diverse settings. We ensured visual consistency despite working with two different crews, employing striking cinematography and warm lighting to enhance emotional resonance. Every shot contributed to the story’s depth and the song’s message.
Post-Production: Our team expertly wove together footage from both locations, ensuring seamless editing, consistent color grading, and enhanced sound design to create a cohesive and impactful final product.
Result
The Impact: A Global Message Amplified
The “Quranun Quran” music video has achieved remarkable success, garnering over millions of views across various digital platforms. Its cinematic depth and heartfelt narrative have profoundly resonated with audiences globally, significantly amplifying the song’s powerful message of faith, unity, and service. This project stands as a testament to the power of visual storytelling in elevating musical artistry and connecting with audiences on a deeply emotional level, subtly highlighting the profound impact of humanitarian efforts.
Over 4 millions of views across digital platforms, amplifying the song’s message worldwide.
Over 4 millions of views across digital platforms, amplifying the song’s message worldwide.
