Challenge
Elevating Efficacy to Emotional Loyalty
Hanna Beauty needed a brand identity that stood out in a saturated beauty market. The goal was to capture elegance, modernity, and authenticity—something that would appeal to customers who want beauty products that feel both premium and relatable
Our Approach
Strategic Branding: We started with research—understanding Hanna Beauty’s values, target audience, and stylistic preferences. From there, we defined a visual tone that blends sophistication with vibrant expression.
Logo & Visual Design: Developed a logo and design system centered on fluid shapes, refined typography, and a color palette that conveys warmth, luxury, and approachability.
Web/UI-UX Alignment: The brand identity was designed with digital in mind. Every visual asset—from website design to icons—was crafted to deliver a seamless user experience, reinforcing the brand’s premium positioning.
Integrated Production Support: We coordinated photo/video shoots, talent styling, set design, and post-production elements to ensure the branding came to life across all touchpoints.
Results & Impact
The REDSHIFT Creative Integrated Solution
Strong Brand Recall: Customers consistently describe the brand as elegant, trustworthy, and modern.
Consistent Visual Language: All platforms—from packaging to web—reflect a unified brand style, boosting recognition and perceived value.
Increased Engagement: The refreshed visuals and UI-UX design led to higher click-throughs, longer browsing sessions, and improved conversion rates.
Premium Positioning: Hanna Beauty now stands among luxury competitors with a look and feel that matches their quality.
Branding is what makes people choose you when all things are equal.
Branding is what makes people choose you when all things are equal.
